Selling bale net wrap “as is” comes down to price competition: customers look for cheaper options, and you are forced to reduce your margin.
By adding additional solutions and services to the basic product, you:
It is important not to offer everything indiscriminately, but rather what truly increases value for the customer and solves their tasks during the forage harvesting season. Below are the most effective directions.
A simple but reliable strategy is to sell, along with the bale net wrap, everything a farmer or contractor might need during operation:
Advantage: the customer buys “everything in one place,” and you receive additional margin on accompanying items.
Farmers and contractors do not always use net wrap with maximum efficiency. By offering them expert support, you add value and increase the chances of long-term cooperation:
Advantage: you become not just a seller, but a partner and expert.
There are different aspects of baler maintenance that are highly valued by customers:
Advantage: service support increases trust and motivates customers to stay with you for years.
Large farms often employ seasonal workers who are unfamiliar with the specifics of working with net wrap.
Offer training — online or on-site:
Advantage: additional service builds long-term partnerships and strengthens your role in the supply chain.
A well-thought-out package offer makes it easy to sell more without pressuring the customer. Example of a structure:
Package Name | Contents | Target Audience |
Starter | Standard net wrap + basic consultation | Small farms |
Optimal | Premium net wrap + consumables + technical support | Medium-sized farms |
Partner | Premium net wrap with UV protection + 12-month service + staff training | Large contractors |
Wholesale | Large rolls of net wrap + consultation on usage optimization | Distributors / cooperatives |
Advantage: the package approach helps show the customer a “ready-made solution” and makes the purchasing decision easier.
To understand how well the upselling strategy works, it is important to track key metrics:
KPI | Description |
Upsell Conversion Rate | The share of customers who purchased an additional service with the net wrap |
AOV (Average Order Value) | Average revenue per sale |
LTV (Lifetime Value) | Total profit from a customer over the entire cooperation period |
NPS (Net Promoter Score) | Customers’ willingness to recommend you to others |
To successfully grow sales and offer customers comprehensive solutions, a dealer needs a supplier who not only guarantees consistent product quality but is also able to flexibly adapt to market demands.
Polypak is a manufacturer of net wrap with full-cycle quality control, the ability to produce products according to individual technical specifications, the needs of your customer base, and with the option to order custom branding.
With Polypak, you receive not just a reliable supplier, but a strategic partner who helps you develop your business, increase profits, and strengthen customer loyalty. Contact us to learn more about our pricing policy and packaging materials for farmers.
2020 All Rights Reserved.
2020 All Rights Reserved.